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Trump: the human megabrand that swallowed the world

Naomi Klein returns to delve back into marketing and branding in "No is Not Enough." The decades Bill and Hillary spent blurring ethical lines at the Foundation are part of what set the stage for Trump to annihilate those lines altogether. I didn’t foresee branding culture going this far when I started writing about it 20 years ago. But I’m also not surprised. Back then, I saw branding as a colonial process: it seeks to absorb ever more space and real estate and create a self-enclosed bubble. What’s extraordinary about Donald Trump’s presidency is that now we are all inside the Trump branded world, whether we want to be or not. We have all become extras in his for-profit reality TV show, which has expanded to swallow the most powerful government in the world. Excerpted from No Is Not Enough by Naomi Klein. Copyright © 2017 Naomi Klein. Published by Alfred A.

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How leather bag startup Linjer hit $1 million in sales in 14 months - Oct. 22, 2016

Khan and chong Still, the move was risky: The couple invested $20,000 of their own money to get Linjer off the ground. Related: Meet the man behind MTV's Moon Man statue While leather bags may not be a revolutionary idea, Chong and Khan made Linjer successful because they were able to identify an untapped need among consumers. "There's a growing wave of shoppers, ourselves included, who don't want to be wasteful human beings," she said. "If we're asked to choose between cheap or better quality products that will last a long time, we're picking the latter." People don't want to shell out big bucks for expensive brands either. "Consumers are becoming less focused on image and more focused on individuality -- especially the younger generations," Marshal Cohen, chief industry analyst with NPD Group, wrote in a recent report. "The days of consumers looking to be a part of a designer or brand movement are waning in favor of their desire to find the style and function unique to their personality and lifestyle." After the pair raised $185,000 in 24 hours on Indiegogo, they knew they were on to something. "This was great market validation for our idea," said Chong, who said the money covered production costs. She has since relocated to Italy to work more closely with Linjer's supply chain. "We were only a two-person team last October, working out of our living room," she said.

For the original version including any supplementary images or video, visit http://money.cnn.com/2016/10/22/smallbusiness/linjer-bags-jennifer-chong/index.html